Project Description
Aim
Announce and coordinate the national launch of ustwo’s latest video game, “Alba, A Wildlife Adventure”.
How
Focusing the communication strategy at the different Informative angles.
Offering a preview test to the main generalist and specialized media.
Offering in-depth interviews with the game designers and the CEO of the company.
Aim
Announce and coordinate the national launch of ustwo’s latest video game, “Alba, A Wildlife Adventure”.
How
Focusing the communication strategy at the different Informative angles.
Offering a preview test to the main generalist and specialized media.
Offering in-depth interviews with the game designers and the CEO of the company.
