Project Description
Aim
To coordinate the launch of the Premium version in Spain and Portugal.
How
- Creating a strategic plan at an international level.
- Management and distribution of two press releases to the media and specialised channels.
- Addressing journalists in a personalised way and offering interviews with some of the brand’s main representatives.
Aim
To coordinate the launch of the Premium version in Spain and Portugal.
How
- Creating a strategic plan at an international level.
- Management and distribution of two press releases to the media and specialised channels.
- Addressing journalists in a personalised way and offering interviews with some of the brand’s main representatives.
